Featuring collaborations with world-renowned designers from diverse industries to create eyewear that showcases their core inspiration and unique ideas.
Product designer Jasper Morrison looks at design even with the smallest detail, in hopes to redefine the ideal form of eyewear that is common today. He designed this collection based on those principles “ultimate basic”and “normal”, inspired by pure simplicity.He ensured his collection can be worn by everyone and suitable for all.
RONAN & ERWAN BOUROULLEC
French designers and brothers, Ronan & Erwan Bouroullec, designed glasses that are slim and light with air-like transparency so that eyewear blends into the wearer's facial expression. With an attempt to achieve the minimal form of eyeglasses, the brothers used “TR-90”, a lightweight resin material to make the frames slim and light.
Renowned Milan-based designer Patricia Urquiola's concept HILO, meaning 'thread', envisions frame designs that flow together with a single line. Layers of nuanced shades are combined to suit your face, naturally and easily. For Patricia, it was crucial that we used environmentally-aware bio materials.