The direct-to-consumer retail model is a welcome alternative to the traditional brick-and-mortar shopping experience due to the convenience, product selection, and cost savings that cutting out the middleman allows.

Since 2001, JINS has been cultivating a reputation as a leading provider of direct-to-consumer prescription glasses, first in Tokyo and across Japan and now in the U.S. Our fashion-forward, expertly crafted, lightweight, accessible eyewear puts us on the cutting edge of innovation of design and manufacturing.

Our commitment to excellence is evident across the numerous collections, including the Made in Japan series. This collection incorporates elements of the world-renown manufacturing technologies used by artisans in Sabae, Japan. An eyewear manufacturing mecca for over a century, Sabae is lauded for its revolutionary advancements in the eyewear industry, including the development of the world's first pair of titanium glasses.

JINS' comprehensive production process takes place in Sabae City, Fukui Prefecture. It includes more than 200 steps performed by knowledgeable craftsmen who specialize in specific tasks, including laser-cutting, hand-painting, and quality assurance. This ensures each pair of frames is impeccably designed and assembled.

Buying JINS Prescription Glasses Online

The right frame shape enhances and complements standout facial features and provides a comfortable fit. JINS' eyewear selection includes hundreds of styles for you to browse and filter until you find your favorites.

JINS Modern Rim Aviator Style glasses in gold


Originally commissioned for use by U.S. military pilots in the early 20th century, aviator frames are now mainstream staples with universal, modern-day appeal. The featherweight metal frames feature a double bridge and teardrop lenses that soften the sharp jawline of angular-shaped faces. Angular aviators flatter fuller faces by adding structure to a soft shape.

JINS Classic U009 Browline Glasses


Many trendsetters and historical figures of the 1950s and 1960s sported browline frames. This retro eyewear has surged in popularity thanks to movies and TV shows set during the bygone era. This sub-style of horn-rimmed glasses features bold metal or acetate upper rim made and a lighter metal lower rim or semi-rimless finish. The classic style pulls focus to features on the upper portion of the face.

JINS clear acetate cat-eye glasses


Similar to the browline style, cat-eye frames also have a bold topline. This shape skyrocketed in popularity during the 1960s with an appearance in the film Breakfast at Tiffany's. The outer edge is upswept into a wing shape at the point where the frame front and temple meet. The design has a lifting effect that makes cheekbones appear more prominent and sculpted, which is flattering on round face shapes. The dramatic corners of the frames also help balance wide-set eyes.

JINS RIM SLIM 078 octagonal eyeglass


Embraced by counterculture movements of the 1960s, geometric frames are typically round frames modified to be more angular. The statement-making hexagonal or octagonal design flatters many different face shapes. Generally speaking, round, oval, and heart-shaped faces should opt for geometric frames with sharp angles. Geometric frames with subtle, rounded edges flatter square and diamond-shaped faces.

JINS Airframe Matte Duo Oversized 157


The rectangular frame is a classic, structured style with staying power. The frame front width is greater than the length. The boxy shape adds angles to a round face to accentuate different features, while the width has a lengthening, slimming effect. Oversized rectangular frames give the traditional style a modern, creative flair.

JINS Titanium Slim Combi 078


The iconic round frame first gained popularity in the 1920s as a unisex style and enjoyed comebacks in the 1960s and 1990s. Today, both men and women wear round frames in sleek and bold materials to showcase their personality and unique fashion sense. The circular design flatters square and pear face types by balancing the top half of the face with the more prominent jawline.

JINS Airframe U699 Clear Acetate Wellington shape eyeglasses


Made popular by university students during the 1950s, the Wellington frame resembles an upside-down trapezoid. The width of this collegiate style helps to balance the length of oval face types. The sharp lines also add definition to round faces.


JINS also brings together different features from classic shapes to create unique, unconventional designs. Our Other category is where you'll find the creative styles and details that put us on the map.

How to Buy Prescription Glasses Online

Our user-friendly website takes the guesswork out of buying prescription glasses online. Use the measurements on the product pages and the fit and lens guides to determine which options are best for you.

Understanding Your Prescription & Frame Measurements

First, you'll need an up-to-date prescription to order prescription glasses online. Reach out to your eyecare provider for an eye exam. At first glance, the abbreviations and decimals on the prescription might seem confusing, but you can break the information into sections and read left to right.

On the left-hand side, you'll find “O.D.”—which is short for Oculus Dexter and refers to the right eye—and “O.S.,” or Oculus Sinister, which refers to the left eye. The information in each of the following columns refers to the left or right eye.

“SPH” refers to sphere, or the lens power required to correct nearsightedness (marked with a minus sign) or farsightedness (marked with a plus sign). “CYL,” or cylinder, refers to the severity of astigmatism or curvature of the cornea. The “Axis” column refers to the direction of the astigmatism in each eye. If you don't have astigmatism, your prescription might say “SPH” or “DS” to refer to corrective power only or have blank fields.

If you need correction for double vision, the “Prism” column might be filled out, too. If there are numbers written in the “Add” power column on the right-hand side of the prescription slip, it's best to choose online prescription glasses with progressive lenses.

Pupillary distance might not be written on the prescription, so ask your doctor for that information, too. Knowing the distance between pupils is necessary to ensure the lenses are centered. It can also help determine what temple length is best for the frames.

You can email a photo of the prescription to JINS, upload it to the website, or give JINS your healthcare provider information so we can reach out to your doctor directly for the prescription.

If you own an old pair of frames that fit well, refer to the dimensions printed on the temple arm to find a new pair with a similar fit. You can also use a millimeter ruler to measure frame width, or the entire front face of the frame, and lens height from the longest point.

The first measurement in the sequence indicates the lens width at its widest point. The next number is the bridge width, followed by the temple arm measurement. We also include the overall frame width so you can determine whether the frames will be proportionate to your face.

JINS Prescription Lenses

Whether you spend most of your time in front of a computer or sunbathing at the beach, JINS has specially coated lenses to protect your eyes in any scenario. Premium prescription glasses start at $90, and each pair includes anti-glare and UV coatings free of charge.


Compared to traditional lenses, JINS' high-index and aspheric lenses are thin and lightweight. This means they won't weigh down your face regardless of the strength of your prescription.

Blue Light

With the introduction of JINS Screen (formerly JINS PC) in Japan in 2011, JINS has positioned itself as a leader in the development of blue light-blocking technology. Launched in the U.S. market in 2015, JINS SCREEN combats digital eye strain caused by prolonged exposure to artificial blue light emitted from electronic devices.

The lenses reduce the transmission of light in the 460 nm range (which includes blue light) by 25% or 40% using the patented coating to reflect specific wavelengths and the substrate to absorb other wavelengths.


Who doesn't want to see the world through rose-colored glasses? Well, it's possible with our tinted lens options. In addition to pink, available tints include brown, gray, green, and yellow.

Dark Tint & Polarized

JINS' lenses are also available in darker tints—including chocolate brown, forest green, and charcoal gray—to shield eyes from sunlight. Any of our eyeglass frames can also be outfitted with polarized lenses, which filter light and reduce glare to keep eyes protected. Polarized lenses are available in dark brown and dark gray.


Offering the convenience of eyeglasses and sunglasses in one frame, photochromic lenses adapt to different light conditions. The lenses get darker when exposed to ultraviolet light and return to their clear state indoors. Our photochromic lenses transition from clear to brown or gray.